Organisation Description

Jokalante is a social enterprise founded in 2016. Operating in Senegal and Gambia, Jokalante improves the lives of thousands of people through high value-added informational products and services aimed at enhancing their living conditions. Farmers are empowered with improved and tailored agricultural advice and climate information, which enhances their decision-making process for greater food security. Businesses and NGO clients are also supported through a digital toolbox platform that helps them engage more effectively with their audience.

Project Scope

This project contributes to Jokalante’s goal of expanding its reach and impact by securing new partnerships and increasing market visibility.

• Developing Jokalante's business strategy, targeting NGO, rural farmers co-op and microfinance institutions.

• Conducting market research to identify potential partnerships and growth opportunities, analyse competitors.

• Refining the organisation’s value proposition.

• Creating a database of potential partners

• Drafting funding proposals

• Supporting the development of marketing materials.

Project Outcomes

• To write a market research analysis report including: data on customer needs, industry trends, competitors, and market demand to inform strategic decisions and identify growth opportunities.

• To identify at least five potential partnerships aligned with Jokalante's growth strategy.

• To draft two business proposals tailored to these potential partners.

• To create one marketing presentation that clearly communicates Jokalante's value proposition.

• Deliver weekly reports on time, with clear updates on progress toward meeting key milestones.

Internship Requirements

• Research and Analysis: Strong research and analytical skills to conduct market research and analyse competitors.

• Communication: Excellent communication skills to assist with drafting business and funding proposals.

• Collaboration: Ability to work collaboratively to support the development of marketing materials and presentations.

• Data Management: Proficiency in data management for creating and maintaining a database of potential partners.

• Business Strategy: A proactive attitude towards refining business strategies and identifying potential growth opportunities in the NGO, rural farmers' co-op, and microfinance sectors.

• Language Skills: Proficiency in French is a strong advantage, as it will help with communication in Jokalante’s key markets. Feel free to submit a bilingual application/an example of your written French along with your application.