Virtual Internship Case Study: Reform Africa, Uganda

Introduction 

Reform Africa is a social enterprise that transforms plastic waste into sustainable, waterproof and durable bags in Uganda. Eniola, a foundation year student in Business, Management, Economics and Law, supported Reform Africa’s mission to reduce plastic waste, lower the carbon footprint of bag production, and encourage responsible consumption by offering stylish bags made from recycled materials  

The Story of Reform Africa  

Founded in 2018, Reform Africa is an enterprise focused on:  

  • Undertaking research and building knowledge on sustainable plastic waste management in Africa.  

  • Empowering young people to think critically, demand action and be agents for change through capacity building and training.  

  • Promoting a sustainable lifestyle by designing and transforming plastic waste into environmentally and socially responsible products that support the local community. 

Activities include the collection, processing, and transformation of discarded plastic materials into fashionable, durable, and eco-friendly bags.  

Results 

Over eight weeks, Eniola and Faith Aweko, Reform Africa’s CEO collaborated online to: 

  • Examine the website designs, social media presence and business models of competitor organisations  

  • Provide detailed information on how each key social media platform operates and what types of content should be prioritised for national and international reach  

  • Analyse Reform Africa's current online presence to offer recommendations on how to enhance it to strengthen visibility. For example, Instagram’s ‘highlights’ feature was recommended to provide followers with quick links to further information on the organisation and what they do. 

These efforts identified cost-effective strategies to assist in maximising marketing budget. 

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